CBS TV Guide bought the half of

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China Is Now No. 2 Box Office Behind U.S.

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Investors to Buy Blockbuster U.K.

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New Flipboard: news and posts draw & share

Aggregation of digital content, while smart phone Flipboard tablet users, but it is now even without any design knowledge you can publish digital magazines. Walt Mossberg takes a look at version 2.0. (Photo: Flipboard, Inc.)

The following items of interest to you, and one of the best ways of Flipboard, auto Setup social network post and online publications news from Apple and Android is a popular application for mobile devices, beautiful, magazine and flip through the "" on the same page by swiping.

Now, new Flipboard, Tuesday, the second generation is out extended application and click a few times without the need of any design talent and their own handsome digital magazine allows users to share. When you create your magazine release, Flipboard is a free app that anyone can read it and comment on it.

Walt Mossberg in the Wall Street Journal revolution, United States/Walt Mossberg's Flipboard magazine.

I Flipboard multiple Ipads and iPhones in the past week or so, and has other enhancements in this new version I've been tested. My verdict is a new feature, the better to create great mobile apps. There are some limitations to the new features, however, mobile devices are more personal and more creative tool rather than just a means of consumption. Now, the new version is only available for Apple's device, but Android Edition is in the works.

Of the same name, produced by small, private Silicon Valley company was originally a Flipboard on social network information to wade through well aimed at helping people and the Web, so you can put the posts say, baking or basketball, a collection of engaging in such a popular topic. The company features has earned it 50 million registered users and millions of people use every day, a small, but active, core group says.

I've long technical and political news or based on a particular person or posted on Facebook or Twitter site through everything leaves Flipboard was used. These collections are updated with a new post appeared in the conditions. If I have a collection of, say, economic or Smartphones, according to a Tweet on the subject it will stay current, I automatically see the Web page that shows my Tweets.

Flipboard, one of Flipboard page above personal magazine and subscription.

However, the new personal magazine feature, I can create my own particular subject you are interested in hosting Flipboard publications feed or algorithms rather than relying on posts or articles, including downgrading. And it's easy to do. Post, if you want to include in your video or magazine page when looking for just click the plus next to the button, select the "turn it on" and it will appear in the magazine the magazine. Magazine in the new document, photo, or video, if you want to update it with the update. The original author is credited.

During my tests I made five magazines, some areas on my part. Just for testing, they were not carefully written. But I know how quickly they can produce and how nicely Flipboard ladles, a handsome cover photo, bold headlines and photographs and articles are logically was impressed by the array.

United States revolution, and wonders of the Boston Red Sox and my favorite current TV drama had a public magazine. Also, individuals wanted to read at a later time, content, I had a magazine store.

This process finds the two items on its own and Flipboard with Twitter-like social network sites are on a long list of Flipboard, Facebook, Google + YouTube, Tumblr and Instagram, Flickr, produced in various sites in the flow of the RSS feed content, telephone and much improved search capabilities and greatly help.

Pc or Mac special for most browsers, using a bookmark you can add content to your magazine. Something on the Web you want from one of your magazines when you see this, click bookmarks and allows you to add items to your magazine with the image of the small Flipboard window opens. Alas, this bookmark is to be installed in the browser on the Ipad and the iPhone is very difficult.

Like people in the magazine to comment that tells you when new notification feature. "Our readers are" considering a public offer for outstanding employees Flipboard magazine feature.

Publishers create Flipboard's new magazine features. A collection of interviews of Esquire magazine created and collects those articles on the Beatles Rolling Stone magazine had published a Flipboard.

If you find the magazine you want easy and continuous access to the share or to subscribe to it, Twitter, Facebook or via email you can connect. Flipboard is someone who wants to see the magazine, it will open automatically. Otherwise, links people and about how to get the Flipboard instructions and will take on the Web page.

Unfortunately, a lot of your edits, or a local magazine or source to add content to what you can't do. Rearrange the text to create the articles, articles or pictures or iPad or Iphone, you cannot add live video only. You cannot sort the article again. Flipboard pulls content from online sources are so oriented to their magazine, because you should use one of the picture or video, first posted on the site, such as Flickr. If you want to use your own magazine, writing articles must be published online first.

Generally, if you include a photo; most recent articles drawn from the cover photo is the only adjustment to change, remove the items that you can do it yourself; Create a title and a brief description of the changes to the magazine; and publicly display or change the status between individuals.

You also cannot charge for your magazine or includes all of the ads in a magazine, that content would travel, but their advertising sales.

Flipboard photos and updates on your device, such as the ability to use videos stored on these features has been expected to add them.

Overall, Flipboard's new personal magazine is a very good app for a very good addition.

-All things digital Walt Mossberg's column, and everything on the website and find the movie walt.allthingsd.com. Email him at Mossberg@wsj.com. The version of this article appeared in the March 27, 2013, United States Edition of the Wall Street Journal, title, page D1: new Flipboard: News, pulling the post and share.

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Nike's Profit Leaps 55%

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Oh, my! The book has sold 70 million copies of that nasty

Everyone knows that sex sells. Now, publishing a book in a little more clearly exactly how much.

E.L. James "50 shades" erotic trilogy of Bertelsmann Publishing House of the week, books, Random House & SE is the parent of more than 70 million copies in print, according to English, German, Spanish, December, March and sales of audio and e-book versions. The first book was published of the ...

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Scholastic Posts Loss as 'Hunger Games' Ebbs

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Signals Weak for TV-Ad Market

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?? ? ??? ??? ???? ?? ?? ??, ??? ?? ? ?? TV?? ?? ?? ? ??? ? ? ??? ??? ? ?? ?? ? ??? ?? ???.

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??? ??? ?? ? ?? ?? ?? Cos. Interpublic ??? ? 2%? ?? ??? TV ?? ???? ?? ? ? ??? ?? ????. ??? ??? ???? ?? ?? 2% ??? tv? ??? ? 5% ?? ? ?? ??? ? ???? ?? ????.

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? ?? ?? ?? ?? ?? ?? ?? ??? ?????? ?????? ?????? ?? ? ? ?? ? ? ?? ??. ??, ??? Geraci, Omnicom ??? ??, Omnicom ?? ?? ??, ?? ??? ???? ?? ??? ??? ??? ?? ?? ??? "?? ??? ?????, ????? ?? ?? ? ??? ???, ?? ? ????? ???? ??? ?? ????."

??? ??? ?? ? ?? ?? ?? ????, ? ?? ?? ?? ??? ????? ????? ??? ?? ?? ? ? ?? ????. ????? ??? ?? ??? ?? ??? ?? ????? ?? ????.

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???? ?? ??: ??? ???? ?? ?? ?? ??? ?? ?? ?? ?? ?? ??, ?? ? ? ????.

?????? ????? ?? ??? 1 ?? ?? CBS ?? ?? ??? ? Moonves ?? ?? ? ? "?? ??" ?? ?? ?? ?? ?????? ??. ??? ?? ?? ?, ? ? Moonves ???? ?? ??? ?? ??. ??? ??, ?? ??? ?? ? ? CBS? "??" ? ? ?, "?? ? CPM ??." CPM? 1000 ???? ?? ?? ??.

?? ? ??? Moonves ? ??: ???, ?? ??? ?? ????? ?? ?? ??. "???? ?? 9% [???? ?? ??], ??? ?? ??? ???," ? ??? ?? ?.

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?? ??????? 23% ? 18 ~ 49, ?? ?? ?? ???, 3 ? 17 ?? ?? ??? ?? ?? ??? ?? ??? ?? ?? ??? ?? ??? ?.'s ??; ???? ?? NBC;? 7 % CBS;?? 3 % ??? ?? ??? ABC?? 8%. (?? ? ?? ?? ?? ?? & ??, ????? ??? ??? ???.)

??? ??? ??? ??? ??? ?? ?? ?? ??? ??? ?? "???? ???"? ?? ?? ?? ? ??? ??? ??? ?? ??.

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CBS? 2% ?? ?? ?? ??? ??? ?? ??? ??? ????.

?? ??? ??? ???-???-??? ??? ???? ?? TV ???? ?? ?? ??? ?? ? ?? ??? ?? ?? ????.

?? ?? ?? ??? ?? ?? ?? ??? ???, ?? ??? ???. ?? ??? ??? ?? ?? ??? ?? ??, ??? ???. ?? ?? ??? ??? ?? ??, ???? ? ? ??? ?? ?? ??? ?? ?? ???? ?? TV, ??.

?? ???? ? ? ??? ??? ?? ? ????. "??? ??? ??? ?? ? ?? ?? ??? ? ????? ?? ?? ?? ??? ??" ? Muszynski, ?? ?? Publicis Groupe SA ??? ????? ?? ?? ??? ??.

??, ??? ?? ?? ???? ??? ?? ?? TV ?? ??? ?? ??? ??? ?? ??? ?? ???? ?? ??? ???. "??? ??, ??? ?? ?? ?? ?? ??? ????," ??? ??? ??.

?? ? ??? ??? ??? ? ???? ????? ?? ?? ?? ??? ?? ???. ??? ? ? ?? TV ??? ?? ??? ??, 2 ? ?? ?? ??? ????? ?? ?? ??? ?? ? ??? ? ?? ?????? ???? ??? ?? ??? ?? ?? ?? ???. ??? ?? ?? ??? ?? ? ? 2014 ?,, ?? ?? ??? ? ??? ??.

Publicis? ZenithOptimedia TV ??? ?? 2.8% ?? 63.9 ??? ?? ??. ? ?? ?? ??? ???? TV ?? 2% ?? ? ? 7% ?? ?? ???? ? ? ??.

??? ?? ? ?, ??? ??? ? ? ??? ? ??? ??. ??? ?? ? ?? ?? ? ?? ???? ?? ??? 5% ?? ?? ?? 2.5%? ??? ? ??? ?? ??.

? ??? ?? ?? ??? ????? ??, ??? ??? b1? 2013 ? 3 ? 25 ?, ??: ?? ?? TV ?? ??? ? ?.

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When I say I'm ' box ' shoppers ' protein ',

General Mills Inc. snack introduces two new bars and stable when it is sold so you can choose the same word: protein.

The proteins are different types of food is helping to sell the huadu. Food companies such as product packaging and beverage bar, cereal, add in more prominent proteins protein posted label.

"A lot of other people a lot of different meanings is one of those rare things and they are all positive," Barry Calpino, Kraft Foods Group Inc., sales of products from the Velveeta for breakthrough innovation of the VP says ...

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' Croods ' grabs box office

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B & N Snubs Publisher

Barnes & Noble Inc. sharply Simon & Schuster of the title as a result of a financial dispute between the two companies as a store that carries the book promotion can reduce the problem familiar to people.

Getty Images Barnes Noble press for more compensation & Simon & Schuster.

One publishing Executive, compared to the outage by the cable TV channel operators, dispute the impact of digital reading and online discount the tension created by the flailing publication will reflect that.

Differences of opinion are dealing with various issues. Neither side bears the financial burden of the discount e-books, Simon and Schuster, & Justice antitrust case as a result of an agreement between the major publishers of returned will contain questions and people. In the previous model, the Publisher remove unwanted discount their sets consumer prices of digital books.

Also, Barnes and noble store events & costs associated with such detailed compensation for Simon & Schuster. Publishers typically retailer specific store marketing to give the money to cover the cost. Retail stores for consumers to discover new writers, serving as the primary way the debate is that people familiar with the situation say the burial of consumers use retailers. "the exhibition" they then order online at discounted prices to find a title that people worry about.

"We do not comment on specific relationships with publishers. However, we have our physical and digital business will support those that support publishers "Barnes & Noble said in a statement.

In an interview by Carolyn Reidy, Chief Executive of Simon Schuster, tough company & negotiated between the description but she was confident the issue would be resolved in the end.

The dispute holds risks for both sides. Simon & greatest in United States sales and Schuster book chain is losing still promotions from retailers carrying the largest quantity in the book from the Publisher, lesser-known writers who are familiar with the issue sharply cuts the title by, he said. Some titles, orders for a literary agent has been reduced by 90%, according to.

In Manhattan, in one of the shops of recent & Barnes Noble found the walk from Jodi Picoult novel "storytellers" is currently the best-selling & Schuster as Simon and Clive Davis's memoir of the hard cover version of "my life's soundtrack." However, in other places, the veteran writer m.j. Rose's novel "The book of lost the scent," published in paperback edition in February was out of stock, and none of the online retailer's site, search Books also are available in three different Manhattan locations.

Barnes and noble may cause dispute instead & Amazon.com Inc. shopping online you can not find the customer in

The dispute at the end of January, Barnes & Noble of downsizing Simon & Schuster shortly after ordering Publishers Weekly reported. At that time, the two companies said they would resolve their differences soon believed. instead, the dispute continued.

The comments comes as more and more e-books reader engagement. Simon Schuster, for example, & digital book sales increased 24% in the fourth quarter posted a 6 percent decline in revenue, for a total of books. Digital book publishing represented 24% of total revenue in the quarter, up 18 percent year-on-year.

Several writers published by Simon Schuster & expressed dismay that their dispute impact but they understand the economic forces to participate and did not blame his publisher or has been said Barnes & Noble.

Jamie Mason, author of the "thriller" three tombs full, Simon Schuster imprint Gallery books published by & said Barnes was "incredibly supportive" of her noble & book covers were instrumental in changing the chain of the product. "It's really a wonderful thing," he said. Posted on February 12, but just before she "three tombs full" no longer would be expected, Barnes and noble stores promotions & learned. "It's frustrating," she said. "I am a debut novelist. I don't have the name recognition. "Simon & Schuster trying to sell elsewhere, he said.

Write to theJeffrey.trachtenberg@wsj.com from Jeffrey A. Trachtenberg

United States version of the Wall Street Journal, this article version of the title on page b-1 on March 23, 2013, starring: Barnes Noble & Snubs the Publisher.

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Balancing act for Warner CEO

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CBS is close to buying half of the TV Guide network deal

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CBS TV Guide bought the half of

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Investors who buy the blockbuster United Kingdom

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New Flipboard: news and posts draw & share

Aggregation of digital content, while smart phone Flipboard tablet users, but it is now even without any design knowledge you can publish digital magazines. Walt Mossberg takes a look at version 2.0. (Photo: Flipboard, Inc.)

The following items of interest to you, and one of the best ways of Flipboard, auto Setup social network post and online publications news from Apple and Android is a popular application for mobile devices, beautiful, magazine and flip through the "" on the same page by swiping.

Now, new Flipboard, Tuesday, the second generation is out extended application and click a few times without the need of any design talent and their own handsome digital magazine allows users to share. When you create your magazine release, Flipboard is a free app that anyone can read it and comment on it.

Walt Mossberg in the Wall Street Journal revolution, United States/Walt Mossberg's Flipboard magazine.

I Flipboard multiple Ipads and iPhones in the past week or so, and has other enhancements in this new version I've been tested. My verdict is a new feature, the better to create great mobile apps. There are some limitations to the new features, however, mobile devices are more personal and more creative tool rather than just a means of consumption. Now, the new version is only available for Apple's device, but Android Edition is in the works.

Of the same name, produced by small, private Silicon Valley company was originally a Flipboard on social network information to wade through well aimed at helping people and the Web, so you can put the posts say, baking or basketball, a collection of engaging in such a popular topic. The company features has earned it 50 million registered users and millions of people use every day, a small, but active, core group says.

I've long technical and political news or based on a particular person or posted on Facebook or Twitter site through everything leaves Flipboard was used. These collections are updated with a new post appeared in the conditions. If I have a collection of, say, economic or Smartphones, according to a Tweet on the subject it will stay current, I automatically see the Web page that shows my Tweets.

Flipboard, one of Flipboard page above personal magazine and subscription.

However, the new personal magazine feature, I can create my own particular subject you are interested in hosting Flipboard publications feed or algorithms rather than relying on posts or articles, including downgrading. And it's easy to do. Post, if you want to include in your video or magazine page when looking for just click the plus next to the button, select the "turn it on" and it will appear in the magazine the magazine. Magazine in the new document, photo, or video, if you want to update it with the update. The original author is credited.

During my tests I made five magazines, some areas on my part. Just for testing, they were not carefully written. But I know how quickly they can produce and how nicely Flipboard ladles, a handsome cover photo, bold headlines and photographs and articles are logically was impressed by the array.

United States revolution, and wonders of the Boston Red Sox and my favorite current TV drama had a public magazine. Also, individuals wanted to read at a later time, content, I had a magazine store.

This process finds the two items on its own and Flipboard with Twitter-like social network sites are on a long list of Flipboard, Facebook, Google + YouTube, Tumblr and Instagram, Flickr, produced in various sites in the flow of the RSS feed content, telephone and much improved search capabilities and greatly help.

Pc or Mac special for most browsers, using a bookmark you can add content to your magazine. Something on the Web you want from one of your magazines when you see this, click bookmarks and allows you to add items to your magazine with the image of the small Flipboard window opens. Alas, this bookmark is to be installed in the browser on the Ipad and the iPhone is very difficult.

Like people in the magazine to comment that tells you when new notification feature. "Our readers are" considering a public offer for outstanding employees Flipboard magazine feature.

Publishers create Flipboard's new magazine features. A collection of interviews of Esquire magazine created and collects those articles on the Beatles Rolling Stone magazine had published a Flipboard.

If you find the magazine you want easy and continuous access to the share or to subscribe to it, Twitter, Facebook or via email you can connect. Flipboard is someone who wants to see the magazine, it will open automatically. Otherwise, links people and about how to get the Flipboard instructions and will take on the Web page.

Unfortunately, a lot of your edits, or a local magazine or source to add content to what you can't do. Rearrange the text to create the articles, articles or pictures or iPad or Iphone, you cannot add live video only. You cannot sort the article again. Flipboard pulls content from online sources are so oriented to their magazine, because you should use one of the picture or video, first posted on the site, such as Flickr. If you want to use your own magazine, writing articles must be published online first.

Generally, if you include a photo; most recent articles drawn from the cover photo is the only adjustment to change, remove the items that you can do it yourself; Create a title and a brief description of the changes to the magazine; and publicly display or change the status between individuals.

You also cannot charge for your magazine or includes all of the ads in a magazine, that content would travel, but their advertising sales.

Flipboard photos and updates on your device, such as the ability to use videos stored on these features has been expected to add them.

Overall, Flipboard's new personal magazine is a very good app for a very good addition.

-All things digital Walt Mossberg's column, and everything on the website and find the movie walt.allthingsd.com. Email him at Mossberg@wsj.com. The version of this article appeared in the March 27, 2013, United States Edition of the Wall Street Journal, title, page D1: new Flipboard: News, pulling the post and share.

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Nike's profits jump 55%

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Oh, my! The book has sold 70 million copies of that nasty

Everyone knows that sex sells. Now, publishing a book in a little more clearly exactly how much.

E.L. James "50 shades" erotic trilogy of Bertelsmann Publishing House of the week, books, Random House & SE is the parent of more than 70 million copies in print, according to English, German, Spanish, December, March and sales of audio and e-book versions. The first book was published of the ...

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People's Republic of China is now the United States, behind the No. 2 box office

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The hunger games ' Bro ' academic posts loss

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When I say I'm ' box ' shoppers ' protein ',

General Mills Inc. snack introduces two new bars and stable when it is sold so you can choose the same word: protein.

The proteins are different types of food is helping to sell the huadu. Food companies such as product packaging and beverage bar, cereal, add in more prominent proteins protein posted label.

"A lot of other people a lot of different meanings is one of those rare things and they are all positive," Barry Calpino, Kraft Foods Group Inc., sales of products from the Velveeta for breakthrough innovation of the VP says ...

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TV advertising market for weak signal

Broadcasting-television ratings fell sharply this season. And, the weak economy and competition from other media augurs badly for spring advertising sales market, ad buyers and analysts say that for the combined.

Some of them are broadcast networks that take little Frank, so-called annual bazaar on TV executives pitch their new shows for the coming season low is expected to be stable.

TV ad dollars in the past few years more and more cable channels, are expected to move the shift accelerated. But broadcast and cable tv, Web video, in the media, including online media are facing more intense competition.

When the competition aimed at wooing advertisers online Giants and the TV network head to head as part of a splashy event in may, is likely to be the whole show. Most of the new television network TV trying to win commitments for their ad sales negotiations come up after the season, the presentation of advertising time.

Magna global research and advertising purchase arm of the Interpublic Group of Cos. for about 2 percent of the money raised at this year's TV could be the initial market estimate. Magna broadcast network that dollar volume 2% cable tv could rise about 5 percent while the volume of it can fall.

"Despite being high corporate profits, marketers are still cautious approach, in the expectation, and thus consumer spending sluggish to invest in their ads are taking a conservative approach," says Tim Spengler, Magna global's Chief Executive Officer said.

Another major ad-buying company in the network broadcast on the cable network advertising sales flat and can be high. Meanwhile, Chris Geraci, Omnicom media group, a unit of Omnicom Group, Inc., an advertising company, said his company should be the President of the country from "flat demand overall, continued strength in the technology and auto sectors, retail and pharmaceuticals in the balance by reducing the potential."

These predictions are leading when advertising sales market is the major broadcast networks, the lukewarm, volume was flat for most of the last year will be weaker than recommended. The network has revealed the details of their upfront sales does not publicly.

"Initial indications are that by 2013/14 TV leading can be based on last year's trend of slower growth," Credit Analyst Switzerland Michael said last week in a note to investors "Daisen. He expects the current ad buyers and steady or slightly higher total dollar volume has grown.

Network predictions were mixed: one network Executive were other predictions too early can be high volume, while.

One indication of the expected strengthening of the broadcast networks, CBS Corp Chief Executive Les Moonves, who in the past few years has been leading a "double digit" price increases came from the prediction. An Investor Conference earlier this month, Mr. Moonves declined to project a certain number of. However, he said, the demand increases and the CBS ads are "lead", "said CPM increases and volume." CPM is the cost to reach 1,000 viewers.

Low key approach, Mr. Moonves reason: last year, he failed to raise the price of the network for the prediction of. "Last year, but up 9% [in terms of the upfront price], so I was a bit of a lie," he said during the meeting.

Weighing on the minds of advertisers is one factor that many suffering this season the network ratings. Ratings in the four big networks has weakened since the start of the season in late September.

News Corporation at 23% or 18 to 49, the demographic advertisers, March 17, 2009, the average prime-time audience this season over by was most prized viewers. ' s Fox; Comcast company NBC; 7% and 3% and the Walt Disney Co. ABC from CBS; 8%. (News Corp. is also the Publisher of the Wall Street Journal, Dow Jones owns the stock, &.)

Because of some of its new shows in the fall, Fox received a severe blow, especially aging "American Idol" drew a large audience during the conflicts is losing steam.

NBC, NBC's Savannah Guthrie and Matt Lauer. Network predictions are mixed.

CBS is the only show a rise in overall viewership with a 2% increase in broadcast network.

The audience figures are delayed digital-video-recorder with TV executives for most of the erosion to blame the show's broadcast, it does not show in the days after.

Ratings drop, some marketers are rethinking the strategy of buying ads, ad buyers said. Some cable channels are expected to move money, they said. On the other hand, some cable channels, ratings declined, tend to be lower than the price for cable advertising buyers, according to the TV broadcast.

In any case, the Web can take a share of those dollars. "Advertisers saw a considerable lack of ratings, some some of the money going to go online and want to work," said John Muszynski, advertising company Publicis Groupe SA Sparks was Chief Investment Officer in Seoul.

In fact, one of the main movie studio marketing executives spend the entire TV flat this year, in part due to the star, said the plan still Studio mute. "The ratings are not, and there's a really big jump is nothing new," a marketing executive.

Hot media buyers and network generally expect more negotiation tactics followed in the ring. This year's predicted anemic TV Olympics or presidential election, partly because of a lack of two years of spending the whole year growth is expected to weaken more may have weight, but advertising last year, spending has increased for the event. However, some ad buyers foresee things 2014 Winter Olympics and World Cup soccer, some.

Publicis ' ZenithOptimedia TV ads are just grow 2.8 percent this year and expects $ 63.9. Janis estimated outlays decreased 2% of network television advertising, and 7% increase in spending on the cable.

Michael Nathanson, Nomura Securities, is a more pessimistic analysis. In a recent note to investors that a broadcast network advertising cable 5% increase would decline to 2.5% during the forecast.

United States version of the Wall Street Journal, this article version of the title on page b-1 on March 25, 2013, starring: signal weak television advertising market.

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Blackstone Open to Keeping Dell as CEO

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Cyprus Braces for Bank Openings

NICOSIA—Cyprus's government raced Wednesday to prepare for its banks' scheduled reopening after a two-week hiatus, stitching together temporary capital controls to prevent deposits from fleeing the weakened institutions.

Amid fears that nervous savers could descend on the island's banks, the government was readying aggressive curbs, expected to last at least a week and possibly much longer, on cash flows out of the country.

Meanwhile, a Cypriot lawmaker demanded a probe into account holders who he said had moved large sums out of the country in the weeks before the government began negotiating its new bailout deal.

Cyprus's banks are due ...

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Pinnacle IPO to Test Appetite

NEW YORK–Thursday's initial public offering for frozen foods purveyor Pinnacle Foods Inc. is setting up to be a test of how much investors are willing to pay for a company that offers a hefty dividend but comes saddled with debt and limited prospects for growth.

The maker of Van de Kamp's fish sticks and Lender's frozen bagels is slated to set a price for its IPO late Wednesday, a deal that is likely to be the year's third-largest IPO. Shares are expected to fetch between $18 and $20 per share and could raise as much as $580 million.

Pinnacle, which is backed by Blackstone Group LP, is the latest in a string of deals brought to market this year by sponsors including private-equity shops or venture capital firms. Blackstone bought Parsippany, N.J.-based Pinnacle for $2.16 billion in 2007. It added Birds Eye Foods Inc. in 2009 with a $1.3 billion deal.

Pinnacle said in its prospectus that it's targeting an 18-cent quarterly dividend, which would imply a 3.8% annual yield based on the midpoint offer price. That compares with a 2.2% dividend yield on stocks in the Standard & Poor's 500-stock index. With interest rates at rock bottom, high-dividend paying stocks have been commanding a premium from investors.

"I would be surprised if it doesn't price at the top end of the price range or above that," said Josef Schuster, founder of IPOX Schuster LLC, an IPO research-and-investment firm based in Chicago. "It's a stable business and has good brand value. I think investors are also looking at it for the dividend yield," he said.

Mr. Schuster's fund, the $67 million First Trust U.S. IPO Index exchange-traded fund, doesn't participate in first-day IPO trading, but said he is looking hard at adding shares in the coming weeks.

Another potential positive for the deal is that investors have been taking a shine to IPOs brought to market by financial sponsors such as Blackstone. Thirteen such deals have generated an average first-day gain of 20%, compared with a 14% first-day pop for all initial offerings, according to Ipreo, a market intelligence firm.

On the potential negative side of the ledger, Pinnacle's brands–which also include Vlasic pickles and Celeste pizza–are widely known, but its sales have mostly been flat. The company booked $2.5 billion in sales in the 2012, up 0.4% from the year earlier.

Then there's the debt: As of the end of last year, its total debt stood at $2.1 billion, or about five times 2012's adjusted earnings before interest, taxes, depreciation and amortization.

But leverage hasn't been much problem for recent IPOs. With the Federal Reserve expected to keep interest rates low, investors have relegated concerns about debt loads to the back burner.

For example, Realogy Holdings Corp., a real-estate services firm that owns and franchises brokerages including Century 21 and Coldwell Banker, had net leverage of more than seven times its forward Ebita when it went public in October. That deal, which was backed by private-equity firm Apollo Global Management LLC, fetched a price at the high end of its prospective range and shares are up more than 80% since their IPO.

In Realogy's case, investors jumped at the chance to play an IPO tied to a broader recovery in the housing market, observers say. Stocks like plywood maker Boise Cascade Co. and Tri Pointe Homes LLC have seen strong stock gains after their IPOs this year.

Analysts also note the consumer-staples sector generally tends to be more supportive of debt loads because sales, even if uninspiring, are usually relatively stable.

"The food industry is an example of an industry with relatively low operating risk. So food companies, whether it's Heinz, or Pinnacle Foods, can support higher debt ratios than companies in more cyclical industries," said Jay Ritter, a finance professor at the University of Florida who tracks IPOs.

Pinnacle will list Thursday on the New York Stock Exchange under the ticker PF and would carry a market value of $2.2 billion at the high point of the prospective price range.

Write to Chris Dieterich at chris.dieterich@dowjones.com or Matt Jarzemsky at matt.jarzemsky@dowjones.com

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Small States Stress Distance from Cyprus

BRUSSELS—Luxembourg and Malta moved to defend their economic models after Cyprus's bailout turned the spotlight on other small euro-zone countries with large financial sectors.

Senior officials from the two countries, both of which have financial sector assets many times the size of economic output, slammed what they called misleading comments from senior European officials suggesting that small countries with huge financial sectors may present a threat to financial stability in the euro zone.

In a statement released early Wednesday, Luxembourg's government said it is "concerned" about recent "comparisons between the business model of international financial sectors in the euro area."

The comments come two days after Cyprus secured a €10 billion ($12.9 billion) European bailout under terms that include winding down its second-largest bank, Cyprus Popular Bank PCL. On Wednesday Cyprus laid out details of aggressive capital controls to curb the flow of money out of the country.

Luxembourg, with a population of just 525,000, has one of the European Union's largest banking sectors on paper, thanks to a tradition of low taxation and comparatively light regulation dating back decades. According to European Central Bank data, the country's banking assets are about 22 times its annual economic output, compared with a multiple of around seven for Cyprus.

The Luxembourg government took particular issue with comments by some officials that have attempted to boil down the essence of Cyprus's problems into a simple question of the size of its banking system, relative to its overall economy. What matters, rather, is the "quality and solidity" of the financial sector and its size in relation to the euro area as a whole, the government said in a statement.

The Luxembourg government said that its financial industry has a "diversified customer base, sophisticated product services, efficient supervisory mechanism and rigorous respect and implementation of international standards add to its uniqueness". By contrast, Cyprus's financial sector was considered to be "structurally unbalanced," it said.

Cyprus's bailout has sparked fresh warnings from policy makers about overreliance on financial sector revenue. In a speech in Moscow last week, European Commission President José Manuel Barroso said the crisis in Cyprus was "the result of an unsustainable financial system" that was a multiple of the country's GDP and "certainly has to adapt."

"Markets are now focusing on potential weaknesses in euro-zone states whose banking sectors very large relative to their economies," said Christian Schulz, an economist at Berenberg Bank in London.

The Cypriot bailout was notable for being the first in the euro zone to impose losses on bank depositors for the first time. The agreement is designed to protect deposits up to €100,000, but will impose severe losses on bigger ones.

Berenberg's Mr. Schulz said that the political signals from the Cyprus bailout are a clear threat to Luxembourg's interests. "That in itself will raise concern with people who have large deposits there," he said.

Still, Luxembourg's banking sector consists largely of subsidiaries and branches of foreign banks, so significant support might be expected from mother banks and, ultimately, the governments of those mother banks, in the event of a crisis. Just 8% of Luxembourg's banking assets are held by domestic banks compared with 71% for Cyprus, according to Mr. Schulz.

That is reflected in the assessment of the three big international credit ratings firms, all of which still rate Luxembourg's government debt at triple-A.

"The Cyprus crisis has had no impact on Luxembourg banks or on client deposits," said Ernst Wilhelm Contzen, the Luxembourg Bankers' Association chairman, in an emailed statement.

"The Luxembourg banking system is one of the soundest and safest in the European Union, with Luxembourg banks having an average solvency ratio of over 17% over the last years" and remains a "haven for investors and depositors at the heart of the Euro-zone," he said.

In an interview published Wednesday, the central bank governor of Malta, another small country with big ambitions to build a financial sector, also dismissed as "misleading" any comparison with Cyprus. The assets of Malta's major banks amount to "just below 300%" of GDP, which by international standards was "within normal limits," Josef Bonnici said in an interview with the Times of Malta. Mr. Bonnici also highlighted the exceptional nature of Cypriot banks' losses on Greek government debt.

"Maltese domestic banks have limited exposure to securities issued by the program countries," Mr. Bonnici said.

Write to Tom Fairless at tom.fairless@dowjones.com

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U.S. Stocks Sag

Stocks pared early declines, but remained lower for the day amid a renewal of economic and political concerns in Italy.

The Dow Jones Industrial Average was off 39 points, or 0.3%, to 14521 in afternoon trading, after falling as many as 120 points in the opening minutes of trading. The Standard & Poor's 500-stock index gave up three points, or 0.2%, to 1561, while the Nasdaq Composite slipped three points, or 0.1%, to 3250.

The declines nudged the Dow and the S&P 500 off their quest for new record highs. On Tuesday, the blue-chip Dow rallied 112 points to a new record, while the S&P 500 finished less than two points from its October 2007 record close.

The U.S. losses on Wednesday were triggered by signs of further deterioration in Europe's economic prospects. The European Commission's economic-sentiment indicator for March fell for the first time since October, to 90 from February's 91.1, below expectations of 90.5. In Italy, retail sales and industrial orders both fell far short of expectations.

On the political front in Italy, Democratic Party leader Pier Luigi Bersani's attempts to form a coalition government took a hit after the anti-establishment Five-Star Movement rejected his call for support.

In addition, Cyprus's government is preparing aggressive curbs on the flow of cash out of the country, which will cap the amount of cash people can bring out of the country, as well as the amount of credit-card purchases of goods outside Cyprus.

The Stoxx Europe 600 fell 0.5% and Italy's FTSE MIB index pulled back 0.9%, while the euro weakened to below $1.28 for the first time in four months.

The European concerns loomed large for U.S. investors, who see the turmoil there as a potential headwind after the strong start to the year.

As the end of the first quarter approaches on Thursday, Peter Tuz, president of Chase Investment Counsel, which manages about $600 million in Charlottesville, Va., has been weighing whether to pull some of his clients' money out of stocks, partly because of worries about Europe and the durability of the rally.

While Cyprus has been a concern, "what's going on in Italy is much more worrying—they've got their backs against the wall, and they can't cobble together a government," Mr. Tuz said.

For some of his clients who have 80% of their portfolio in stocks, he is considering paring that exposure to about 75%. "It might make sense to make the portfolio marginally a little more conservative after we've had this very long rally," Mr. Tuz said. "We had a great first quarter, and now we face an uncertain earnings season and greater uncertainty in Europe."

The U.S. stock declines on Wednesday were led by financial shares, amid the latest downturn in Europe's prospects. J.P. Morgan Chase led the Dow components lower, while Bank of America and Citigroup also declined.

Other decliners included blue chips Coca-Cola, Verizon Communications and Home Depot .

Asian markets closed mostly higher as encouraging earnings reports out of Hong Kong and strength in the Australian mining sector provided support. China's Shanghai Composite and Japan's Nikkei Stock Average each gained 0.2%.

Crude oil erased early declines to trade flat at $96.36 a barrel, while gold rose 0.7% to $1,606.10 an ounce. Although the dollar strengthened against the euro, it lost ground against the yen. Demand for Treasurys rose, sending the yield on the benchmark 10-year note down to 1.84%.

In U.S. economic news, pending home sales for February fell 0.4%, a touch more than expectations for a 0.3% decline.

In corporate headlines, Apple declined after the company went to court in China amid accusations that it infringed voice-recognition software used for the "Siri" personal assistant on its iPhones.

Write to Jonathan Cheng at jonathan.cheng@wsj.com

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